Since many companies do not have the knowledge,resources (money/people),or capability of building an infrastructure to support a CRM program,many companies have chosen to outsource this responsibility to a(n):
A) ASP
B) Customer Support Specialist Firm
C) DSS
D) Marketing Facilitator

Question

Quizplus · Accepted Answer

ASPs (Application Service Providers) specialize in providing CRM software and infrastructure as a service, enabling companies to benefit from the technology without having to invest in building and maintaining their own systems. This can be a cost-effective and efficient solution for companies who lack the resources and expertise to manage their own CRM program.

Since Many Companies Do Not Have the Knowledge,resources (Money/people),or Capability