Which of the following is a method that organizations typically use in attempting to effectively manage the relationships between the organization and its customers at the customer service level?
A) Reengineering and/or automating call centers based on past call center data
B) Developing web sites that allow customers to access their personal accounts and/or information like hours of operation, store locations, and product information
C) Utilizing CRM programs to administer personalized surveys based specific customer segments
D) All of these

Question

Quizplus · Accepted Answer

All of the listed methods are commonly used by organizations to manage relationships with their customers at the service level. Reengineering and automating call centers help improve the efficiency of customer service interactions, while websites can provide customers with easy access to important information. CRM programs can help organizations personalize interactions with customers and gather feedback through surveys. A combination of these methods can lead to effective customer relationship management.

Which of the Following Is a Method That Organizations Typically