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Business
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Strategic Management
Quiz 4: Competitive Advantage Through Functional-Level Strategies
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Question 21
True/False
Production and materials-management functions need not be changed in response to unanticipated customer demands as they do not affect response time.
Question 22
True/False
Poor commercialization occurs when there is definite customer demand for a new product, but the product is not well adapted to customer needs because of factors such as poor design and poor quality.