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Strategic Management
Quiz 4: Competitive Advantage Through Functional-Level Strategies
Path 4
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Question 21
True/False
Production and materials-management functions need not be changed in response to unanticipated customer demands as they do not affect response time.
Question 22
True/False
Poor commercialization occurs when there is definite customer demand for a new product, but the product is not well adapted to customer needs because of factors such as poor design and poor quality.
Question 23
True/False
Customer focus is a function of only the lower levels of an organization.
Question 24
True/False
The "sigma" in the Six Sigma name refers to the Greek letter that statisticians use to represent a standard deviation from the mean.
Question 25
True/False
In order to achieve superior innovation, top management is responsible for facilitating cooperation while R&D is responsible for effectively collaborating with marketing and production to develop new products.
Question 26
Multiple Choice
Pay for performance based on individual accomplishment of goals tends to:
Question 27
Multiple Choice
One of the primary roles of research and development (R&D) in achieving superior efficiency is:
Question 28
Multiple Choice
The marketing strategy that a company adopts:
Question 29
Multiple Choice
Distinctive competencies shape the which of the following strategies that a company can pursue?
Question 30
Multiple Choice
Company A has a product that hasn't hit the market yet but has already constructed efficient manufacturing facilities and has lowered costs through learning effects. It has a marketing team in place that has initiated an aggressive advertising campaign with sales promotions that have stimulated demand for the product and accumulate sales volume. Which of the following is true of Company A?
Question 31
True/False
To achieve superior responsiveness to customers, firms must first routinely seek better ways to satisfy customer needs and then develop a competency in listening to its customers, focusing on its customers, and investigating and identifying their needs.
Question 32
Multiple Choice
Learning effects are cost savings that result from:
Question 33
Multiple Choice
One of the primary roles of human resources in achieving superior efficiency is:
Question 34
Multiple Choice
Self-managing teams:
Question 35
True/False
Six Sigma encompasses the activities necessary to get inputs and components to a production facility, through the production process, and out through a distribution system to the end-user.
Question 36
Multiple Choice
Research suggests that the adoption of which of the following may increase efficiency and lower unit costs relative to what can be achieved by the mass production of a standardized output?