Predictive technology used by e-marketers relies on which of the following?
A) sophisticated brain scans revealing consumers' reactions to advertisements and products
B) collecting data through people meters
C) collecting qualitative information through online questionnaires
D) drawing generalizations from professional respondents
E) tracking the shopping patterns of large numbers of people

Question

Quizplus · Accepted Answer

Predictive technology used by e-marketers relies on tracking the shopping patterns of large numbers of people through the use of analytics tools and algorithms. This helps in identifying trends and patterns in consumer behavior which can then be used to make predictions about future behavior and optimize marketing strategies.

Predictive Technology Used by E-Marketers Relies on Which of the Following