Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?
A) mechanical observation
B) intercepts
C) ethnography
D) unobtrusive measurement
E) case studies

Question

Quizplus · Accepted Answer

Mechanical observation involves the use of nonhuman devices to record consumer behavior, such as cameras, sensors or software tools. Intercept surveys are conducted by intercepting individuals in public places and requesting their participation in a survey. Ethnography involves the observation and participation in the culture or group being studied. Unobtrusive measurement involves collecting data without the participants being aware of it, such as examining public records or existing documents. Case studies involve in-depth analysis of a particular individual, group, or situation. Therefore, the primary data collection method that relies on nonhuman devices to record consumer behavior is mechanical observation.

Which of the Following Is a Primary Data Collection Method