A company reports on consumers' perceptions of more than 1,700 performers for companies that are interested in using a performer in their advertising. This type of report is an example of ________.
A) syndicated research
B) custom research
C) case study research
D) exploratory research
E) primary research

Question

Quizplus · Accepted Answer

This is an example of syndicated research because the company is offering the same research report to multiple companies who are interested in using a performer in their advertising.

A Company Reports on Consumers' Perceptions of More Than 1,700