Which of the following lists the three important components of a basic marketing information system (MIS)?
A) competitive intelligence, internal records, and all sales personnel
B) existing data, market researchers to gather more data, and the technology to convert those data into information
C) managers at all levels, corporate culture, and internal data
D) data, computer hardware and software, and output for marketing decision makers
E) information resources, technical experts, and marketing managers

Question

Quizplus · Accepted Answer

The three important components of a basic marketing information system (MIS) are data, computer hardware and software, and output for marketing decision makers. This includes collecting and analyzing data, using appropriate technology for processing and storing data, and presenting the information in a format that can be used by decision makers in the organization. The other options listed do not accurately reflect the components of a basic MIS.

Which of the Following Lists the Three Important Components of a Basic