________ is the knowing component of attitudes. It is the beliefs or knowledge a person has about a product and its important characteristics.
A) Affect
B) Cognition
C) Behavior
D) Motivation
E) Interpretation

Question

Quizplus · Accepted Answer

Cognition refers to the beliefs, thoughts, and knowledge a person has about a product or brand, including its important characteristics. Affect refers to the emotional component of attitudes, behavior refers to actions taken as a result of attitudes, motivation refers to the drive to act on attitudes, and interpretation refers to the process of assigning meanings to stimuli.

________ Is the Knowing Component of Attitudes