Which of the following statements about perception is true?
A) Perception is a sociocultural influence on consumer purchase decisions.
B) Perception is unrelated to any sense other than sight.
C) If a marketer can reach a consumer with a message, then the marketer knows the consumer will interpret it correctly.
D) There is no perception without exposure.
E) Research shows that subliminal messages are just as likely to be perceived as any other type of message.

Question

Quizplus · Accepted Answer

Perception requires exposure, meaning that a person must be exposed to a message or stimulus in order to perceive it. Without exposure, there can be no perception. Therefore, statement D is true. The other statements are false. A is incorrect because perception is an individual phenomenon, not a sociocultural one. B is false because perception can involve all of the senses, not just sight. C is false because consumers interpret messages differently based on their individual perceptions and experiences. E is false because subliminal messages have been found to have little to no effect on consumer behavior.

Which of the Following Statements About Perception Is True