Diffusion refers to ________.
A) how promotion is used to support products throughout their product life cycle
B) the second stage of the new product development process
C) the methodology for evaluating new product ideas
D) how the use of a product spreads throughout a population
E) the selection of opinion leaders to encourage product acceptance

Question

Quizplus · Accepted Answer

Diffusion is the process of how the use of a product spreads throughout a population. It is a concept commonly used in marketing and product management.

Diffusion Refers to ________