Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.
A) commercialization
B) business analysis
C) idea generation
D) screening
E) product concept development

Question

Quizplus · Accepted Answer

General Foods was able to quickly bring their product to market and start selling it, which is the commercialization stage of the new-product development process. Procter & Gamble was still in the introduction stage with their product.

Procter & Gamble Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small