A product has three distinct layers. The second layer is the ________, which is the physical good or delivered service.
A) actual product
B) augmented product
C) core product
D) innovation
E) brand

Question

Quizplus · Accepted Answer

According to the three-layer product model, the second layer is the actual product, which refers to the physical good or service that is delivered to the customer. The core product is the fundamental benefit or solution that the product provides, while the augmented product includes additional features or benefits beyond the actual product itself. Innovation and brand are not layers of the product model.

A Product Has Three Distinct Layers