A product has three distinct layers. The most basic layer is the ________, which consists of all the benefits the product will provide for consumers or business customers.
A) actual product
B) augmented product
C) core product
D) innovation
E) brand
Correct Answer:
Verified
Q1: Which of the following adjectives best describes
Q3: The _ for a guest paying for
Q4: Marketers use the generic term _ to
Q5: Which of the following is the best
Q6: _ are a form of product that
Q7: We consume _ in the short term
Q8: Explain the following statement: "A product is
Q9: Which of the following is the best
Q10: The _ for a guest paying for
Q11: Is marketing more about supplying benefits or
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