Marketers use the generic term ________ to denote the broadest possible range of sources of value for a product.
A) innovations
B) services
C) good
D) brand
E) offering

Question

Quizplus · Accepted Answer

The term "offering" encompasses all aspects of a product or service that create value for the consumer, including the actual product, accompanying services, and other elements such as branding and pricing strategies.

Marketers Use the Generic Term ________ to Denote the Broadest