Which of the following is NOT an option for extending a product line?
A) cannibalization
B) downward product line stretch
C) upward product line stretch
D) two-way product line stretch
E) filling-out product strategy

Question

Quizplus · Accepted Answer

Cannibalization refers to the situation where sales of a new product line reduces the sales of an existing product line. This is not an option for extending a product line, but rather a potential negative consequence. The other options (B, C, D, E) are all viable strategies for product line extension. Downward product line stretch involves adding lower-priced items to the product line, while upward product line stretch involves adding higher-priced items. Two-way product line stretch involves adding both higher- and lower-priced items. Filling-out product strategy involves adding more variations of existing products to cater to different customer needs.

Which of the Following Is NOT an Option for Extending