A firm that plans to use a(n) ________ will add higher priced, higher quality items to its product line.
A) upward product line stretch
B) limited-line product strategy
C) undifferentiated product strategy
D) downward product line stretch
E) cannibalization strategy

Question

Quizplus · Accepted Answer

Upward product line stretch involves adding higher priced, higher quality items to a product line, which matches the scenario described in the question. Limited-line product strategy involves offering a narrow range of products, undifferentiated product strategy involves offering a homogenous product to everyone, downward product line stretch is the opposite of upwards product line stretch, and cannibalization strategy involves introducing a new product that takes sales away from an existing product.

A Firm That Plans to Use A(n) ________ Will Add