Which of the following practices helps to protect consumers from spam?
A) puffery
B) permission marketing
C) pop-up blocking
D) authenticated streaming
E) embedded marketing

Question

Quizplus · Accepted Answer

Permission marketing allows consumers to opt-in to receive marketing messages, therefore reducing the amount of unwanted or spam messages they may receive. Puffery refers to exaggerated promotional claims and has no relation to protecting consumers from spam. Pop-up blocking refers to blocking unwanted pop-up ads, but does not necessarily protect against spam. Authenticated streaming and embedded marketing do not relate to protecting consumers from spam.

Which of the Following Practices Helps to Protect Consumers from Spam