________ is a problem-solving process for getting an advertising message to a specific target audience in the most effective fashion.
A) Pretesting
B) Lobbying
C) Authenticated streaming
D) Media planning
E) Sampling

Question

Quizplus · Accepted Answer

Media planning is the process of determining the most effective way to communicate an advertising message to a specific target audience. It involves selecting the appropriate media channels (e.g. TV, radio, print, online) and scheduling advertising messages in a way that maximizes their impact. Pretesting, lobbying, authenticated streaming, and sampling are all unrelated to the process of media planning.

________ Is a Problem-Solving Process for Getting an Advertising Message