Which theory explains that a well-designed survey effort will maximize the social rewards for survey participation and minimize its costs as well as establish trust that the rewards will outweigh the costs?
A)social desirability
B)social exchange
C)cost-benefit analysis
D)rational choice

Question

Quizplus · Accepted Answer

The theory of social exchange suggests that survey participation is a form of social exchange where individuals anticipate receiving social rewards that outweigh the costs of completing the survey. A well-designed survey effort can maximize these social rewards, while minimizing the costs and establishing trust. Social desirability refers to the tendency for individuals to respond in a way that they believe is socially desirable or acceptable, while cost-benefit analysis and rational choice models may not specifically address the social rewards and costs associated with survey participation.

Which Theory Explains That a Well-Designed Survey Effort Will Maximize