An omnibus survey ______.
A)focuses on one research topic
B)is always conducted in person
C)covers a range of topics
D)is not generalizable to a larger population

Question

Quizplus · Accepted Answer

An omnibus survey covers a range of topics, typically with a standardized questionnaire used to collect data from a diverse group of respondents. It is not focused on one specific research topic and can be conducted in a variety of ways, including over the phone, online, or in person. The results of an omnibus survey are generally considered to be representative of the larger population, making it a useful research tool for obtaining broad insights into consumer behavior, attitudes, and opinions.

An Omnibus Survey ______