A local firm possesses an extensive understanding of an aspect of a market an MNE is not particularly strong in. Therefore, the local firm should probably pursue a(n):
A)Extender strategy.
B)Defender strategy.
C) Dodger strategy.
D) Contender strategy.

Question

A local firm possesses an extensive understanding of an aspect of a market an MNE is not particularly strong in. Therefore, the local firm should probably pursue a(n):
A)​Extender strategy.
B)​Defender strategy.
C) Dodger strategy.
D) ​Contender strategy.

Quizplus · Accepted Answer

A Defender strategy is suitable for a local firm that has a strong understanding of a specific market aspect, allowing it to protect its niche against larger multinational enterprises (MNEs) by leveraging its local expertise and knowledge.

A Local Firm Possesses an Extensive Understanding of an Aspect