A defender strategy is best employed in which of the following situations?
A)When local firms' understanding of the market is greater than the MNE's knowledge of it.
B)When the pressure to globalize is high.
C) When a local firm prefers to cooperate through a joint venture.
D) When the goal is rapid learning and then global expansion.

Question

Quizplus · Accepted Answer

A defender strategy is best employed when local firms' understanding of the market is greater than the MNE's knowledge of it. This strategy involves defending a home market by emphasizing the benefits of local knowledge and adapting products/services to meet local needs.

A Defender Strategy Is Best Employed in Which of the Following