What is the term for a market segment toward which a company directs its marketing effort?
A) marketing group
B) target market
C) consumer market
D) marketing median

Question

Quizplus · Accepted Answer

A target market refers to the specific group of consumers or businesses that a company aims to attract and serve through its marketing efforts. This involves identifying the needs and preferences of the target market and tailoring the marketing mix (product, price, promotion, and place) accordingly.

What Is the Term for a Market Segment Toward Which