Jesse is in the market for a new camera. Logan just bought a new camera, so he shares his opinion of his new Nikon with Jesse. This represents which stage of the consumer buying decision process for Logan?
A) recognizing the problem
B) evaluating after purchase
C) evaluating alternatives
D) purchasing

Question

Quizplus · Accepted Answer

Logan is in the "evaluating after purchase" stage, as he is sharing his opinion of his new Nikon camera with Jesse, indicating he has already made the purchase and is now assessing his satisfaction with the product.

Jesse Is in the Market for a New Camera