Which product life cycle stage involves a rapid sales increase, competing products marketed by other companies, lower unit costs, and an overall tendency toward increased profit?
A) growth
B) extension
C) introduction
D) maturity

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, sales increase rapidly, there is competition from other companies, unit costs decrease due to economies of scale, and overall profits tend to increase.

Which Product Life Cycle Stage Involves a Rapid Sales Increase