During a federal election debate, an inappropriate tweet was sent from a company's corporate account. The company quickly deleted the tweet, apologized, and took full responsibility for the error. This is an example of which goal for using online tools to interact with company stakeholders?
A) improving customer service
B) managing company reputation
C) researching customer interests
D) gathering product and marketing insight

Question

Quizplus · Accepted Answer

The company's quick response in deleting the inappropriate tweet, apologizing, and taking full responsibility shows their focus on managing their reputation with stakeholders, specifically in this case during a federal election debate.

During a Federal Election Debate, an Inappropriate Tweet Was Sent