A financial adviser posts a video on his website in which he shares his "best-bet" stocks for the coming year. In order to view the video, you must enter your email address. This is an example of which online marketing tactic?
A) online ads
B) lead generation
C) fee-based content
D) email marketing

Question

Quizplus · Accepted Answer

This is an example of lead generation, as the adviser is collecting email addresses in exchange for access to the video.

A Financial Adviser Posts a Video on His Website in Which