Which online marketing tactic involves creating landing pages offering incentives for customers to provide their email address or other contact information?
A) content marketing
B) email marketing
C) banner ads
D) lead generation

Question

Quizplus · Accepted Answer

This tactic is known as lead generation, which involves offering something of value (such as a discount or free download) in exchange for a customer's contact information. This allows businesses to build their email list and target those leads with future marketing efforts.

Which Online Marketing Tactic Involves Creating Landing Pages Offering Incentives