While you are browsing the Web, you see an ad from Reader's Digest Sweepstakes asking you to enter your contact information and email address for a chance to win $10,000,000. What online marketing tactic does this illustrate?
A) lead generation
B) search engine optimization
C) Web analytics
D) social-media marketing

Question

Quizplus · Accepted Answer

This ad is an example of lead generation, which is the process of collecting information from potential customers in order to nurture them into becoming actual customers. By asking for the user's contact information and email address, Reader's Digest Sweepstakes is creating a list of potential customers they can reach out to in the future with promotional offers and incentives.

While You Are Browsing the Web, You See an Ad