Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion. In this situation, the company's logo is the _________.
A) unconditioned response
B) conditioned response
C) unconditioned stimulus
D) conditioned stimulus

Question

Quizplus · Accepted Answer

In this situation, the company's logo is repeatedly paired with a positive emotion (created by the comedy in the commercial), which eventually leads to the logo becoming a conditioned stimulus that elicits a positive emotion, making D the correct choice. The unconditioned response is the natural response to the unconditioned stimulus, which in this case would be a positive emotional response to the comedy in the commercial. The unconditioned stimulus is the natural stimulus that elicits the unconditioned response, which in this case would also be the comedy in the commercial.

Classical Conditioning Can Also Occur in Humans