Classical conditioning can also occur in humans. Often advertisers use comedy in a commercial to evoke a positive emotion, then flash the company's logo at a consumer. With repeated pairings, the logo creates a positive emotion in viewers. In this situation, the positive emotion resulting from the comedy is the _________.
A) unconditioned response
B) conditioned response
C) unconditioned stimulus
D) conditioned stimulus

Question

Quizplus · Accepted Answer

The positive emotion is an unconditioned response because it naturally occurs in response to the comedy without the need for learning. In classical conditioning, an unconditioned response is an automatic, natural reaction to an unconditioned stimulus (in this case, the comedy).

Classical Conditioning Can Also Occur in Humans