When your client suffers a public catastrophe that erodes consumer confidence in its brand,which course of action would you recommend?
A)CSR campaign with motivational objectives
B)strategic PR plan highlighting the corporate history of excellence
C)CSR campaign with reputational objectives
D)retooling the organization's mix of products

Question

Quizplus · Accepted Answer

A CSR campaign with reputational objectives would be the best choice in this situation because it focuses on rebuilding consumer trust and confidence in the brand. The campaign can involve initiatives that demonstrate the organization's commitment to ethical and socially responsible practices, thereby creating a positive reputation among stakeholders. This can include activities such as sponsoring community programs or investing in sustainable business practices. A strategic PR plan that highlights the corporate history of excellence may not address the root cause of the crisis and may be perceived as insincere. Retooling the organization's mix of products may not necessarily address the reputational damage caused by the catastrophe.

When Your Client Suffers a Public Catastrophe That Erodes Consumer