Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?
A)Brand loyalty is increasing.
B)Consumers are buying and advocating for purposeful brands.
C)Supporting a good cause is important.
D)Consumers base purchasing decisions more on perceived value than on a company's social involvement.

Question

Quizplus · Accepted Answer

The study found that consumers are buying and advocating for purposeful brands, indicating that social purpose is playing a significant role in purchasing decisions. This choice is the best description of the study's results. The other choices are not supported by the information given in the question stem.

Which of the Following Statements Best Describes the Results of an Edelman