Question 1

An empathy map can spot contradictions and certain tensions which can spark a whole host of interesting insight.

Accepted Answer

An empathy map is a tool used to understand and gain insights into the needs, motivations, and challenges of a particular customer or user group. By considering their thoughts, feelings, behaviors, and environment, an empathy map can reveal potential tensions or contradictions that may exist. These insights can be valuable in developing solutions or strategies that better meet the needs of the customer or user group.

Question 2

The ability to observe cannot be improved with techniques or practice.

Accepted Answer

Although some people may have a natural talent for observation, it is a skill that can be improved with techniques and practice, such as active listening, mindfulness, and specific training programs.

Question 3

After an interview,it is a good idea to write down additional observations and insights from body language and tone of voice.

Accepted Answer

Writing down additional observations and insights from body language and tone of voice after an interview can be helpful in evaluating the candidate and making a decision.

Question 4

MIT students created the AGNES suit so students could better empathize with older people.

Accepted Answer

The AGNES suit was created by MIT AgeLab specifically for the purpose of allowing students to experience what it might be like to have age-related physical limitations and better empathize with older people.

Question 5

Swedish students realized that while people may have said they did not wear bicycle helmets because of safety-related reasons,the moment of insight came when they realized that the actual reason was because the helmets were unattractive.

Accepted Answer

This is a common finding in studies on bicycle helmet usage. Many people cite factors such as discomfort, inconvenience, or unattractiveness as reasons for not wearing helmets, even though they acknowledge the safety benefits.

Question 6

Empathy helps us understand how people do things but not why they do them.

Accepted Answer

Empathy helps us understand not just how people do things, but also why they do them by putting ourselves in their shoes and trying to feel what they feel.

Question 7

In the peel-the-onion approach to interviewing,the interviewer begins with the core root of the problem and then explores solutions.

Accepted Answer

In the peel-the-onion approach, the interviewer starts with broad, general questions and gradually moves towards more specific details, not starting with the core root of the problem.

Question 8

Rise Science used IDEO to help develop a sleep training system.

Accepted Answer

The answer of Rise Science used IDEO to help develop...

Question 9

In the participant-as-observer approach,researcher is known by the participants and considered a friend or colleague.

Accepted Answer

In the participant-as-observer approach, the researcher is known by the participants and is considered a friend or colleague. This approach allows the researcher to participate in the activities and experiences of the participants while also observing and collecting data.

Question 10

Design thinking is a tool for entrepreneurs.

Accepted Answer

Design thinking is a problem-solving approach that is useful for entrepreneurs in developing innovative solutions to meet the needs of their customers, identifying new business opportunities, and creatively overcoming challenges.

Question 11

You will likely have more success when approach strangers to interview if you ask specifically for "2 minutes of their time."

Accepted Answer

Asking for a specific and brief amount of time shows respect for the interviewee's busy schedule and can increase the likelihood that they will be willing to participate in the interview.

Question 12

The Standard Design School five phases of design thinking are empathy,define,ideate,prototype,and test.

Accepted Answer

The Standard Design School does follow the five phases of design thinking as empathy, define, ideate, prototype, and test.

Question 13

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Accepted Answer

Design thinkers view constraints as guidelines that redirect their focus towards more practical and useful solutions. By focusing on the most critical problems and giving priority to the most significant issues, they guide their creativity to solve the most critical problems in innovative ways.

Question 14

IDEO's phases of design thinking are inspiration,ideation,implementation,and instruction.

Accepted Answer

The last phase of design thinking according to IDEO is called "iteration" rather than "instruction".

Question 15

The AEIOU framework is most commonly used for laboratory-based research.

Accepted Answer

The AEIOU framework is a tool for understanding user needs and behaviors in human-centered design and is commonly used in fields such as product design, service design, and user experience design. It is not limited to laboratory-based research.

Question 16

IDEO interviewed rather than observed nurses to determine how they worked.

Accepted Answer

IDEO is known for its emphasis on the design thinking process, which includes direct observation as a key method for gaining insights into how people interact with products and environments, rather than relying solely on interviews.

Question 17

In the observer-as-participant approach,the observer must maintain a neutral stance.

Accepted Answer

In the observer-as-participant approach, the observer maintains a neutral stance to avoid influencing the behavior of the participants being observed, ensuring that the observations are as unbiased and accurate as possible.

Question 18

When interviewing a person,parroting should always be avoided.

Accepted Answer

Parroting, or repeating the interviewee's last few words, can be a useful technique in interviews to encourage the interviewee to continue speaking or elaborate on a point, showing active listening and engagement.

Question 19

The Google Design Sprint method breaks completely away from the Stanford Design School and IDEO methodologies.

Accepted Answer

The Google Design Sprint method was developed at Google Ventures, a subsidiary of Google, and it is based on the Stanford Design School and IDEO methodologies. However, it does have its own unique approach and structure.

Question 20

The human approach ethos is based not simply on thinking about what people need but on exploring their behavior,asking them what they are thinking,and empathizing with them.

Accepted Answer

The statement describes the human approach ethos accurately, stating that it involves exploring people's behavior, asking about their thoughts, and empathizing with them rather than just assuming what they need.

Quiz 4: Using Design Thinking