In the business model canvas (BMC),what is covered under the offering?
A)the value proposition and customer segments
B)customer segments
C)the value proposition
D)customer segments and channels

Question

Quizplus · Accepted Answer

In the BMC, the offering mainly covers the value proposition, which includes the products or services being offered and how they address the needs and wants of the customer segments. The customer segments are a separate element of the BMC, and channels refer to the methods used to deliver the offering to customers.

In the Business Model Canvas (BMC),what Is Covered Under the Offering