Breaking customers into groups according to their different needs and problems would create which of the following market types?
A)segmented
B)niche
C)mass
D)diversified

Question

Quizplus · Accepted Answer

Segmenting customers into groups with different needs and problems creates a segmented market, where companies can tailor their marketing and product strategies to better serve each segment. A niche market focuses on a very specific subset of customers, whereas a mass market targets a broad range of customers, and a diversified market includes multiple unrelated product lines.

Breaking Customers into Groups According to Their Different Needs and Problems