"If you create a better mouse trap,the world will beat a path to your door." This statement ignores the need for which step in the new-product development process?
A)commercialization
B)screening
C)idea generation
D)development

Question

Quizplus · Accepted Answer

The statement only focuses on the creation of a better product, but it ignores the process of commercializing or bringing the product to the market. Commercialization involves activities such as testing, launching, and promoting the product, which are crucial to ensure that the product reaches the intended customers and generates sales. Without commercialization, even the best product may fail to gain traction in the market.

"If You Create a Better Mouse Trap,the World Will Beat