Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?
A)Purchasing a box of cereal at a local grocery store with a coupon on the box
B)Purchasing software at a big-box retailer's special tech department
C)Purchasing a set of towels featured in a department store's lower level
D)Purchasing a book on the history of the United States by sending in an order form attached to a pamphlet sent to the customer by the publisher

Question

Quizplus · Accepted Answer

Purchasing a book on the history of the United States by sending in an order form attached to a pamphlet sent to the customer by the publisher is an example of direct marketing since the customer is purchasing directly from the publisher through a direct mail campaign.

Which of the Following Is an Example of a Consumer