Xer-Wise markets and promotes its products to consumers over the Internet.Melody and Tom are considering a more aggressive approach to generate enthusiasm for the MuscleMaster over the Internet.They have discussed offering young adults free T-shirts and special discounts on Xer-Wise equipment if they will agree to hype the benefits of the MuscleMaster in Internet chat rooms.They are even considering setting up a program in which customers get commissions for directing friends to the Xer-Wise website.If they adopt these strategies,Tom and Melody would be utilizing:
A)secondary marketing.
B)viral marketing.
C)unified marketing.
D)extended reach marketing.

Question

Quizplus · Accepted Answer

The strategies discussed by Melody and Tom, such as offering free T-shirts and special discounts to young adults and setting up a program for customer commissions, are examples of viral marketing. This approach aims to create a buzz or excitement about a product or brand through word-of-mouth, often facilitated through social media and online communities.

Xer-Wise Markets and Promotes Its Products to Consumers Over the Internet.Melody