When managing the promotion mix,marketers are utilizing technology to deliver important information directly to the customer.For example,during the spring planting season,Home Depot™ and Lowes™ added bar codes to plants.When scanned with a mobile app using one's smart phone applications),customers could make better buying decisions.The bar code offered information on planting time,watering schedule,sun vs.shade plants,and other pertinent tips on each plant.Home Depot even ran a bar-code commercial,to let its customers know how it was using technology to assist them with their spring planting decisions.Whether using new promotional methods or traditional promotional methods,Home Depot:
A)Utilized pull strategy because it directed its campaign to the stores where the products are sold.
B)Utilized push strategy because it directed its messages to consumers,permitting them to subscribe to the pick economy.
C)Utilized pull strategy because it directed its messages to consumers.
D)Utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

Question

Quizplus · Accepted Answer

Home Depot utilized a pull strategy because it directed its messages directly to consumers, allowing them to make informed buying decisions through the use of bar codes and mobile apps. This strategy aims to attract customers towards a product or brand by providing them with relevant information and encouraging them to seek out the product at the store. This is in contrast to push strategy, which involves directing marketing messages towards retailers or distributors to persuade them to promote the product to consumers.

When Managing the Promotion Mix,marketers Are Utilizing Technology to Deliver