You work for Innovative Focus,an internationally recognized consulting firm.You are working on the Waterpik account to help them with finding their next successful product.You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs.You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies.What type of research are you conducting in your meetings with Waterpik?
A)simple research
B)exploratory research
C)descriptive research
D)causal research

Question

Quizplus · Accepted Answer

The research conducted in the meetings with Waterpik is exploratory research, as it is aimed at uncovering new ideas and concepts for potential products. The meetings with the marketing professionals and engineers are both focused on gathering information and exploring new possibilities, rather than confirming or describing existing trends or phenomena.

You Work for Innovative Focus,an Internationally Recognized Consulting Firm