Which of the objectives below would best represent exploratory research?
A)Describe market characteristics or functions.
B)Determine cause and effect relationships.
C)Provide insights and understanding.
D)Test specific hypotheses and examine relationships.

Question

Quizplus · Accepted Answer

Exploratory research is conducted to gain insights and understanding about a phenomenon or a problem. It aims to identify new ideas, areas for further research, and to generate hypotheses. Describing market characteristics or functions (A) and testing specific hypotheses and examining relationships (D) are more indicative of descriptive research and causal research respectively.

Which of the Objectives Below Would Best Represent Exploratory Research