Marketing managers continually make decisions based on assumed causal relationships.Because these assumptions may be justifiable,the validity of the causal relationships need not be examined via formal research.

Question

Quizplus · Accepted Answer

Assuming causal relationships without examining their validity via formal research can lead to incorrect decisions and a waste of resources. It is important for marketing managers to base their decisions on reliable and accurate data.

Marketing Managers Continually Make Decisions Based on Assumed Causal Relationships