According to Chapter 21, audience members are more likely to remember what you say if you connect it to things that they can see, touch, or easily imagine.

Name: According to Chapter 21, audience members are more likely to remember what you say if you connect it to things that they can see, touch, or easily imagine.
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Question

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Connecting information to tangible or easily imaginable things helps to make it more concrete and memorable for the audience.

According to Chapter 21, Audience Members Are More Likely to Remember