If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message.

Question

Quizplus · Accepted Answer

This statement is true. If a product is not superior to its competition, then highlighting other benefits such as favorable price, fast delivery, or superior service can still make it an attractive option for potential customers.

If a Product Is Not Superior to Its Competition in Some