Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point-immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message.

Question

Quizplus · Accepted Answer

While emphasizing the central selling point in every paragraph may be effective at first, it can become repetitive and lose impact. Jensen should focus on highlighting the central selling point in one key paragraph of the message, and then use the other paragraphs to support and reinforce that central idea. This will make the message more concise and focused, and will improve its overall effectiveness.

Jensen, a Manager at a Computer Service Center, Has Prepared