In a persuasive message, abstract nouns and passive verbs help readers see a product, service, or idea and its benefits more vividly than do concrete nouns and active verbs.

Question

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This statement is actually the opposite of what is true. Concrete nouns and active verbs help to create a more vivid image and engage the reader's senses, making the persuasive message more effective. Abstract nouns and passive verbs can make the message sound vague and distant, making it less convincing.

In a Persuasive Message, Abstract Nouns and Passive Verbs Help