If your company's competitive strategy was focus and differentiation, then the company would be known for ________.
A) better products/service within an industry segment
B) better product/service across the industry
C) lowest cost within an industry segment
D) lowest cost across the industry

Question

Quizplus · Accepted Answer

A focus and differentiation strategy means that the company is targeting a specific segment within the industry and providing better products or services than competitors in that segment. It is not focused on offering the lowest cost, which would be a cost leadership strategy. This strategy also does not necessarily mean that the company is providing better products or services across the entire industry, which would be a broad differentiation strategy.

If Your Company's Competitive Strategy Was Focus and Differentiation, Then