Which of the following strategies is also called establishing high switching costs?
A) increasing production
B) locking in suppliers
C) reducing output
D) locking in customers

Question

Quizplus · Accepted Answer

Locking in customers is the strategy that is also called establishing high switching costs. This involves implementing tactics such as offering loyalty programs or contracts that require a commitment from the customer to discourage them from switching to a competitor.

Which of the Following Strategies Is Also Called Establishing High