Elisandra,a marketing manager at a regional chain restaurant,has decided to sponsor a contest calling for customers to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Elisandra's plan is an example of .
A)community development around a brand
B)partner relationship management
C)customer divestment
D)customer lifetime value
E)consumer- generated marketing

Question

Quizplus · Accepted Answer

Elisandra's plan involves inviting customers to create commercials for the restaurant, which is an example of consumer-generated marketing. This approach allows customers to be involved in the marketing process and to share their enthusiasm for the brand, which can help to build customer loyalty and engagement.

Elisandra,a Marketing Manager at a Regional Chain Restaurant,has Decided to Sponsor